I grow audiences, and ship the content that grows them.
Social and growth lead at Summ, the crypto portfolio and tax app. On my own X account I went from 44K to 1.4M impressions a month in a year. I write it, design it, animate it and measure it, part-time.
6.86M impressions on my own account from Oct 2025 to 23 Oct 2026.
last 3 months
2.3M
impressions, up 77% on the 3 months before. 6.8M over the past year.
engagements 3 mo
50.7K▲ 46%
likes 3 mo
34.3K▲ 70%
bookmarks 3 mo
1.6K▲ 212%
reposts 3 mo
4.4K▲ 56%
top post #1 · past year
BigboyJuju @BigboyJuju · Sep 21, 2026
Can confirm!!!! +++++
Keith @TheRoaringKitty has logged in to his Wizard account once again, now adding the 5 ‘+’ signs to his account!
IT. IS. TIME!! $GME
235K views
731641.2K235K
top post #2 · past year
BigboyJuju @BigboyJuju · Sep 17, 2026
2 days after making this post Keith @TheRoaringKitty has logged back into his Wizard account
Prior to this he was last seen in 2020 😼
But let me guess…. All a coincidence right?
173K views
3894738173K
top post #3 · past year
BigboyJuju @BigboyJuju · Sep 14, 2026
Before he was Roaring Kitty, Keith was known as Mr. Wizard on wizardcards.com.
If you check the forum’s permanent member directory, his profile is tied to one specific User ID: 855.
103K views
3864266103K
why it grew
Receipts, not hype: a source and a timestamp on every claimalways
Kitty Watch: a detective series with chaptersdaily
My own cards and motion on every postevery post
Called the comeback in May, first to post in Sepproven
kitty watch · the receipts
kitty watch · the numbers
market news
lore decks
Summ · social & growth lead · crypto portfolio + tax app
@summ_app
summ, july 2026
561K
views across X, TikTok, YouTube and LinkedIn. 5.6x the monthly baseline, from the summer video run.
the summer video run july 2026
TikTok views in July458K
Views across channels vs the monthly baseline5.6x
My top three TikToks for Summ, combined379K
Formatson camera · team · creators
r/cryptocurrency first 20 hours
107K
views on my ATO email guide
93% upvoted88 shares20 comments
see the receipt ↗
r/bitcoinaus #1 in the sub
64K
views on the same guide
92% upvoted75 shares40 comments
see the receipt ↗
summ's reddit past month
467K
post views, up 232K on the month before
+232Korganic
see the receipt ↗
best summ tiktoks views
stocks launch146K
tax-season tips135K
co-founder98K
linkedin, partner posts engagement rate
Stake Super webinar10.3%
Empire Crypto Trading launch10.2%
events & launches
Brisbane customer event~35 came
Its lead X post vs baseline7.8x
Token2049, covered remotelyrecap set
Case studies · five things I built and what they did
feb → oct 2026
reddit jun → jul
Turning Reddit into Summ's quiet growth channel
467K
Problem: people ask crypto tax questions on Reddit daily, and AI and Google quote those threads. Summ wasn't there.
What I did: warmed up the account and posted plain-English guides people wanted, with no pitch.
Lesson: on Reddit the answer is the brand. When AI replies read like AI, I added human checks.
short-form video mar → oct
Video, and proving it's the lever
458K
What I did: a film, edit, post pipeline with a pack per video for every platform. On camera myself, edited the team, ran a creator series.
one part-timer the whole job
A marketing team's job, done part-time
I'm part-time at Summ, and the role covers far more than posting. Most weeks look like this:
Shipping content across 7 platforms, video includedevery day
Handling support questions that land in comments and DMsdaily
Partner launches, co-marketing and new partner leadsweekly
New ideas: Summ Wrapped, collectibles, free growth toolsalways
Weekly numbers and an update for the teammondays
How: clear priorities, reusable systems and AI for the busywork. Every post still gets a human pick.
partners & launches feb → oct
Launches people turned up to
10.3%
Empire Crypto, Stake Super, Binance NZ, the MCP launch and the Brisbane event. My social conversations also opened new partnership leads.
mcp launch film
token2049 recap
ai search (aeo) oct 2026
Getting Summ named in AI answers
I built a tracker that asks buying and how-to questions across ChatGPT, Perplexity, Gemini and Claude and logs every answer. The first baseline showed exactly what to fix, and turned into a plan with targets.
AI answers read, one by one64
AI engines tracked4
Weekly check, same questionsevery monday
Turned into a free toolanswer share
Motion · my own engine, built in code
60fps
the week onchain
how it's made
HTML cards, real logosdesign
Seekable timeline, smooth easesanimate
Rendered frame by frame1080p
Designed cover = thumbnailship
Every card I post ships as a still and its own clip. Same engine for Summ.
count-up bars
robinhood chain
onchain ledger
solana upgrade
lore deck film
summ · mcp launch
summ · showreel
Design · card systems and concepts
3 systems
my card systems live desk · editorial · lore decks
live deskthe week onchaineditorialevery chain wants your stocksthe onchain ledgerlore deck
summ wrapped · concept for summ jun 2026
A Spotify Wrapped for your crypto year, made to be shared. The partnerships manager: "LOVE this."
editorialtax savedfiled it all
Receipts toolkit · 3 free growth tools I built
live
thread finder live demo
the toolkit free · no sign-up
Baseline
Which formats, lengths, hooks and times beat your own typical post.
Answer Share
Who AI assistants name when people ask about your category.
Thread Finder
The Reddit threads worth answering today. Spam scores zero.
Single HTML files. Built for Summ first, then made free for anyone.
what I bring with proof
audience growth44K → 1.41M / month
TT
short-form video146K on one TikTok
r/
reddit & community467K views / month
▶
design & motionown engine + 3 systems
1
doing it allcontent, support, partners
%
measurement & aeo3 tools, fixed baselines
🤝
partner launches10%+ linkedin er
crypto nativesince 2016
✎
plain-english writingtax, made readable
from the team summ
"…half a million organic impressions for Summ on Reddit this month… improve our long term SEO/GEO performance."Leadership team, Summ · Jul 2026
"…for creating partnership opportunities from interactions on socials."Partnerships Manager, Summ · May 2026
"…insane amounts of posts and engagement across socials."Product Marketing Manager, Summ · Mar 2026
"…for his tireless Reddit engagement winning users over."Principal, Product & Tax Strategy, Summ · Jun 2026
"Huge thanks to… tristan for getting the comms out on socials."Marketing Manager, Summ · Oct 2026
"Mktg team has been on the grind, smashing goals…"Product Manager, Summ · Aug 2026
contact open to roles
Head of Content, social lead or AI content, in crypto, fintech or AI.
Personal numbers: X analytics for @BigboyJuju, pulled 23 Oct 2026. Summ numbers: Metricool, native platform analytics and Summ reports, Feb to Oct 2026, no paid promotion. Dashboards inside product videos show illustrative data. Not financial advice.